Helping founders with courage build the future.





  • Philosophy


    Trifecta Capital partners with founders engrossed in transforming existing ways of work or life. We don't care about credentials or previous titles the founder may have had. We do care enormously about how founders think and obsess about their customer, as well as their ability to thrive and triumph in games where the odds seem stacked against them.

    We like founders that don’t outgrow their wonder years.



    We believe that the end game for pattern matching in venture means missing the black swans and reinforcing past biases. Therefore, even though we learn from the past, we anticipate a future that looks very different. The founders, markets, products and services of the future may seem astonishing and peculiar when compared with those of today and yesteryear.

    Open-mindedness and a willingness to roll up our sleeves and reach out to founders we think are building cool stuff is core to Trifecta Capital’s ethos. We aren't an elitist venture capital firm. We want to be perceived as part of the team in the journey and someone you can trust.

    We value intellectual flexibility, a bias for action, pragmatism, independent thought & strong mission alignment.



  • What we do

    We partner with startups starting at the seed stage and across industries with an initial $125k-$250k investment. We allocate 5% of Trifecta's return in each portfolio company to a philanthropy of that founder's choice. Why do we do this? We believe the best founders are mission- driven.


    We help founders with hiring, fundraising, strategy, and partnerships. We also believe in being a sounding board and supportive shoulder to lean on. Empathy is critical.


    Most of all, we are grateful to be part of the journey. We don't take the responsibility lightly. We have a duty to our founders. We are in for the long-haul.

  • Founders & Companies

    Trifecta Capital has partnered with the following companies at the seed stage, often when the team is just one or two founders. In aggregate, Trifecta Capital portfolio companies employ hundreds of people and serve a global market for their product or service.

    EquipmentShare is a peer-to-peer equipment rental marketplace that also offers telematics and equipment utilization services.

    Founders: Jabbock & Willy Schlacks, Jeff Lowe, Brad Siegler, Matthew McDonald

    UpKeep is a mobile-first maintenance management software program that helps users keep track of work orders and assets.

    Founder: Ryan Chan

    Second Spectrum is focused on the development of machine learning, computer vision, big data, augmented, and virtual reality technology solutions for the sports industry. Its technology solutions are applied in mobile apps, touch screens, smart TVs, and more.

    Founders: Rajiv Maheswaran, Yu-Han Chang, Jeff Su

    Human Interest helps small businesses set up and manage 401(k)s for their employees.

    Founders: Roger Lee & Paul Sawaya

    Moltin provides developers with the building blocks needed to build headless eCommerce websites and mobile applications through a simple API.

    Founders: Adam Sturrock, Chris Roach, Jamie Holdroyd

    Wheelys is a chain of organic bicycle cafés and shops, enabling people to start their own businesses.

    Founders: Per Cromwell, Tomas Mazetti, Maria De la Croix

    Acerta is a machine learning platform for vehicle data to detect anomalies and predict failures.

    Founders: Greta Cutulenco, Sebastian Fischmeister, Jean-Cristophe Petkovich

    Plato helps engineers become better managers through a community of experienced mentors.

    Founders: Quang Hoang, William Polet, Jean- Baptiste Coger

    Guilded helps gaming teams recruit, improve and compete. Founder: Eli Brown

    Meya.ai is a developer focused platform for developing best in class conversational interfaces.

    Founders: Erik Kalviainen, Amanie Ismail

    CognitionIP is a tech-powered patent law firm that leverages technology for superior quality and efficiency.

    Founders: Bryant Lee, Andrew Tjang

    Stealth computer vision company that aims to make America safer through a commercial smart alarm/camera system.

    Founders: Lisa Falzone, Chris Ciabbara

  • Team

    We are proud that —like our founders— we are a venture capital firm that is backed by a founder that is not of the status quo. We are also fortunate to count as limited partners, Silicon Valley luminaries and a signatory to the Giving Pledge.

    Founding Managing Partner

    Veronica previously apprenticed in venture at S-Cubed Capital under Mark Stevens, former Managing Partner at Sequoia Capital. While at S-Cubed, Veronica sourced deals in Secret, Second Spectrum and Embark (acq. by APPL). She attended board meetings for Elemental Technologies (acq. AMZN), Zapproved, Deal Decor and Second Spectrum. Previous to venture, she launched a dairy farm while living in rural South Africa. She graduated Summa Cum Laude with a degree in finance from the University of Southern California at the age of 20. While in college she conducted research on the financial crash, executive compensation and published her honors thesis on the impact of microfinance on inequality. During college she started a couple of businesses including a second hand marketplace for women's clothing and a photo editing/ filtering business.





    On diversity... Trifecta's portfolio doesn't consist of cookie-cutter founders and I'm not a cookie-cutter investor. Over the past 5 years investing I've realized I'm not drawn to the conventional or average.


    Most underrated role of an investor? empathy- leading an early stage start-up is mentally arduous.


    Intellectual flexibility comes from growing up and living in a lot of places— from the English countryside, to Mpumalanga, South Africa, to Washington DC— it enables me to take a unconstrained view on markets and founders. I'm not what most people expect as a "venture capitalist" and I think the best founders also defy expectations. It's ok if you've never felt "normal."


    Change always favors the upstart. It's spectacular how rapidly technology, markets, demographics and psychographics are shifting. Not being tethered to a pre-existing technology, business model or mindset is a super power. Be audacious to try things others say won't work.


    Words to live by. Live life with gratitude, sincerity and joy.



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